Sunday, April 12, 2009

Confused To Determine The Type Of Business

Feel confused to determine the type of business? Many people experience it. Especially for someone who want to start a business for first time. I also experienced the same when I will determine what type of business that will I do. If you are experiencing it at this time, not broken your spirit to continue to start a business, because you do not feel alone in the confusion. Some people who already have a big business, they may also have been confusion at the beginning as we feel to start their business.

Many people are puzzled to determine the type of business that will they do, including us, may be because we lack information about the types of business that allows us to do. So, when we are still confused, one of the first step that we can do is gather information as much as possible about the type of business that allows us to do, that we can adjust to the activities that already exist at this time.

We should write a list of the types of business that we want to start, we collect the information fairly, and after that, we analysis the types of business that allows us to do. We can gather information from the internet, brochures, observing the environment around, ask people who already have a business and more. After we have enough information, then we will have many options. We can determine our options in accordance with the interest, ability and in accordance with the work that we still do.

We can start a business with small businesses, not glued on the desire to start a big business, it is important that we can learn from the experience of starting the business. We can learn from the process. If we already have sufficient experience to manage a business, and if we have a ready and capable, we can improve our business to a larger business.
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Opening Home Business

Opening a business in their own home can be one of the options to start the business. We know that many successful entrepreneurs from the business house. And there are big companies that started with a simple business at home.

Having a business at home will save the investment on the place / location. Because we do not need to rent and do not need to buy a house as a place of business. Even if the house is still lodging house, lodging house will become more productive.

In the digital era at this time, the opportunity to open a business in our own house is wide open. We can open a business selling goods or services via the Internet. Providing goods and services actually needed by the public or prospective buyers and a web site that we can reach a potential buyer, the business opportunities via the Internet is very open.

Not only business on the internet, traditional or conventional business can also be started from home. If the location of our house are in a strategic place, so we have a great opportunity to bring in consumers. However, if the location of the house we are not strategic, the opportunity to start, own and manage the business in the house still exists.

We can do business with the consignment system. With consignment someone can check the goods to a store, shop, minimarket, supermarket or others. People do not need to have a store and the employees themselves. This will clearly save a lot of cost. Only embed the necessary capital goods and the investment of time and energy to offer to other people shop. The goods shall not be made alone, the goods can be purchased wholesale and then entrust these goods to several shops.

Clear that in this way, we can deliver the goods to many shops without need to rent a store and without need to buy a store. We can also arrange our own business rhythm.

Reference : http://fuadmuftie.wordpress.com
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Starting A business With Consignment System

To start a business should not be glued to wait an ideal condition. But try to proactively seek out and exploit every opportunity with the existing as closely as possible. Adequate capital, a strategic location, skilled employees who, enought to spare the time, can be the ideal condition to start a business. And to get it all in the same time, of course need the greater exertion.

Moreover, for an employee who still works in other places, waiting for ideal conditions can be a difficult choice. Or for a man who had never before have business experience. ne of the options for an employee to have their own business is a sideline business. So that he can still work and get salary. And he can try to get additional revenue from the business, which he path. Opening the business side can be a nice option if someone can determine the type of business and scale according to ability and interest in himself. If the person has the ideal conditions, the option to open the company, opening a store, or take a franchise is the right choice.

But for someone who has not dare to take risks by opening its own stores, there is one choice that is easy to immediately start a business, namely the consignment system. With consignment someone can check the goods to a store, shop, minimarket, supermarket or others. People do not need to have a store and the employees themselves. This will clearly save a lot of cost. Only embed the necessary capital goods and the investment of time and energy to offer to other people shop. The goods shall not be made alone, the goods can be purchased wholesale and then entrust these goods to several shops.

Consignment agreement can be flexible, to small shops as we have done in a family/deliberation and discussion with the agreement that much easier. How many goods are put, how, when would be checked, when a payment agreement and others discussed together, and after a deal or both parties agree then the consignment can be run. There is agreement that this be done in writing (and indeed should be written) although in a simple format, so if there is a dispute, there is a letter covenant.

To entrust the goods to the companies that have large (minimarket or supermarket) of more stringent requirements. The supermarkets have set conditions that must be fulfilled.

Reference : http://fuadmuftie.wordpress.com
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Wednesday, March 11, 2009

Abstract

The development of informal sektor in many cities in Indonesia, interests many
scholars to analyze it. This research tries to describe and analyze the phenomena of
under employment and gender discrimination in the informal sektor at Surakarta.
This research aims is to analyze the effects of education level, work experience and
gender to productivity. The measurement of productivity uses level of income. This
research tries to test the model proposed by Mincer (1974) and Jones (2001). The
model contains of four variables, they are: level of education, work experience and
gender as the independent variable, while level of income is the dependent variable.
To test our hypotheses we use double log econometric models.
The setting of this research is micro retail entrepreneur or in Indonesia they
called PKL. PKL which become our respondents are those who locate in three PKL
center in Surakarta. Their location at around Monument 45, Manahan Stadium and
Kotta Barat field. Our sampling method is purposive-sampling method and we
interviewed 100 respondents to complete the data. The result shows that there are
no positive correlation between level of education and gender to level of income.
While work experience seems to have a positive effect to level of income. It
concludes that there is a under employment phenomena in informal sektor at
Surakarta. While the hypotheses which said that there are gender discrimination is
not supported.
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Friday, March 6, 2009

Cut Marketing Costs Part 3

4. Increase conversions - not just inbound leads or traffic

This point is similar to the one above it, but it's important enough to look at from a different angle.

Let's say you have 2000 visitors a month going to your website and 60% of them leave your homepage without going anywhere else. Which do you think would be cheaper, changing your website so that an additional 20% (400 visitors) stay on your site or doubling traffic to the site? The results are the same.

(Hint: if you picked the first option, you're right).

Complex purchases - such as technology, high ticket goods, and on-going services - are made up of many different conversion points where the buyer decides whether or not to spend any more time with you. Each of those conversion points can be tweaked to pass more prospects through and provide a better return on your investment.

5. Consider outsourcing

To have a successful marketing program today requires skills in multiple disciplines - some of which didn't even exist a decade or so ago. For example, you need:
Website strategy and development, search engine optimization, paid search marketing, prospect conversion optimization, lead nurturing and web marketing - just to name a few.
Staffing an in-house team with all of this expertise would cost more than most small to mid-sized businesses are willing or able to invest. Yet you can easily - and cost effectively - get this expertise from an outside firm or group of individuals.
It's worth looking into.

About the Author: Susan Pascal Tatum, co-founder and president of Tatum Marketing is a recognized expert in business-to-business internet marketing. She helps software, information technology and BtoB firms achieve greater online marketing results. She is a popular author and speaker, regularly publishes internet marketing strategies and actionable tips on the site's blog. Visit www.tatummarketing.com for a copy Technology Marketing 2008.
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Cut Marketing Costs Part 2

2. Make fewer mistakes

Another way to say this is: turn to people who know what they're doing.
Marketing - which has never been exactly simple - has changed a lot in the past few years. Customers and prospects are in charge now, and they're looking for you online. If you're not on the internet, you're not in the game.

While I admire business owners who try to figure marketing out for themselves, it wastes a lot of time and it leads to mistakes that could be avoided with some experience.
You may not need a proven marketing pro on staff, but if you don't have one somewhere on your team you're probably wasting money.

3. Nurture what you've got

Successful lead generation programs bring in people in different stages of the buying process. Some are ready to commit more to you than others are. Some are ready to talk to a sales person and some aren't.

Think of any lead generation activity you've ever done: search marketing, email, advertising, telemarketing, networking, trade shows - it doesn't matter. Were all of the people who responded ready to schedule a two-hour demo of your product? Of course not.
But that doesn't make those people any less likely to buy from you in the future as long as you maintain a relationship with them.

If you're one of those businesses that has a bunch of inactive prospects sitting in a database (or on your desk), you may be better off nurturing those people than paying to find new ones. And nurturing leads can be a lot less expensive than generating them in the first place.
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Cut Marketing Costs Part 1

As business owners and/or marketers, we're all under pressure to cut costs. Unfortunately, many business owners get so intent on reducing costs, they lose sight of what it's going to do to the business. It's hard to grow - or even survive - if you don't have any customers.

Reducing marketing costs without screwing up your ability to grow is easier than you might think.

Here are five ways to do that.

1. Eliminate waste

Over the years I've looked at hundreds of marketing programs, and I can tell you honestly that nearly all of them have some kind of hole that either drains money directly or allows leads to be lost.Before you cut anything, take a good hard look at what you're doing. Are there programs that aren't delivering the results you anticipated? Fix them or get rid of them.

Is there anything that can't be traced to increasing sales opportunities? Unless you have a pile of extra money, now is not the time to be spending money on marketing efforts that don't generate more leads or develop the ones you have.
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